Breaking the Mold with International Performance & Lifestyle Brand Collection

Physiq Apparel is a world leading performance and lifestyle wear brand based out of the United Kingdom. Specializing in bringing superior quality products, with every aspect down to technical parameters like weave patterns of garments, Physiq creates an unrivalled fitness apparel experience. Since their launch in 2013, Physiq Apparel has aimed to solve the problem of bringing a higher quality apparel to market at more affordable prices for consumers.

Services

Merchandise
Apparel Design
Art Direction

The mission

Like any major player in the apparel game, you must always be on the lookout for the next big trend that will influence the market. With an established line of essentials like T-shirts and tanks for men and women, Physiq Apparel was looking to broaden its apparel line with design options across the board. With first quarter deadlines on the horizon, they were curious to see if trends from across the pond could be brought up to the Physiq gold standard.

The impact

Partnering together, we utilized rising market trends along with some out of the box concepts to boost engagement while staying on track for success. With a number of concepts presented and chosen, Physiq Apparel was sitting on several new best sellers that boosted sales far past projected numbers.

The outcome

With projected quarterly sales numbers and quotas exceeded, our collaborative efforts sliced through the competition. With higher engagement not only in the at home in the United Kingdom, a growing following was being cultivated in the United States, Germany and France. With our initial project success, we continued to work together creating additional concepts to push boundaries without straying too far from the Physiq brand. The next several apparel collection drops featured work that we had created together.