Renovations, Remodels, and a Rebrand for Bkaye Realty

Bkaye Realty & Insurance is the home to the home experts that help guide you from start to finish in the home buying journey. From remodeling to new builds, investing to the search for a bigger and better space, the advisors at Bkaye are ready to help every step of the way. Based out of Western Massachusetts, the advisors not only know every nook and cranny, but every hidden gem the area has to offer. They are also seasoned veterans of utilizing best practices to get you the most bang for your buck with the least amount of stress involved. Aside from guiding clients effortlessly through every aspect of the journey, they also cover all the bases of complete real estate services including staging, storage, home, auto, and renters’ insurance.

AGENCY

Darby O’Brien Advertising

Services

Branding
Identity Design
Signage
Stationary
Social Media Templates
Promotional Materials
Package Design

The mission

High-performing roster of real estate agents need help growing revenue and increasing engagement to continue to crush quotas in a time of uncertainty. That’s what Bryan Kaye and his trusty team of realty advisors at Bkaye Realty set out to do when they enlisted the help of local brand specialists. Our mission was to help them communicate more effectively with potential buyers the full scope of services offered by their team.

The impact

We redesigned the Fibersonic visual identity from the ground up to a much more vibrant and fun design to bring the new Fiberspring service to life. With intense splashes of color mixed with a unique way of tying in the fiber-optic cables and a play on the visible light spectrum, we settled in on a unique concept for the rebrand. Utilizing these new materials, SHELD would be able to educate and engage their customers in a more meaningful way with more visually connected elements.

The outcome

Since the launch of the new look and refreshed website, Bkaye has improved lead qualifications and approval rates for mortgages for potential buyers, tripled conversion rates and produced a higher caliber of educated leads resulting in happier clients in new homes.