burning screens & rubber: moto merch for film premier

Based out of Millis MA, Chainwheel Moto Media pairs a passion for high octane, adrenaline pumping motocross madness with the highest quality original media in New England to a screen near you. With the premier of their self-funded and directed documentary Transcend, that had countless days and hours invested into it, the team at Chainwheel wanted to add some flare to an already big night. The best way to do this for them was to bring in some awesome gear for their fans. With some event swag, the crew would help to both raise awareness for the international premier coming later that month and to increase engagement/brand presence in general. With around 45 days from the initial premier, it was clear that the rubber had to hit the road immediately to get everything squared away in time. What is a release of anything special without some awesome swag to commemorate it?

Services

Merchandise
Apparel Design
Illustration
Branding
Screen Printing
Sales

The mission

Chainwheel Moto Media brings an unparalleled passion for capturing the perfect moments in the all-encompassing high octane action sport that is motocross. Alongside a film premier that would later debut at an international film festival, the crew behind the camera wanted to help raise awareness and support from their friends with some printed merchandise.

The impact

We partnered with Chainwheel Moto to bring in some of their original artwork as well as a graphics kit to be screen printed and embroidered on some awesome merchandise including shirts, hats and stickers.

The outcome

All sales made from merchandise during the premier helped to make up the costs of the self-funded and directed documentary. Other than financial success, At every motocross event in New England following the premier and nationwide, the Chainwheel Moto brand could be found hiding somewhere in the crowd greatly increasing brand exposure.