Brand identity
A brand that says what you do, at every size.
You know your business. I know how brands get built. A strong identity takes both. We work through where you are, where you are headed and what your customers need to see. Sometimes your instinct will be the right call. Sometimes I will push back, and I will show you why.
Not one logo file. A responsive identity.
A single logo file fails the first time it has to fit somewhere new. So I build a family of marks, lockups and layouts that hold up everywhere your brand appears. I test every version from the largest format you can print down to a favicon and a mark a few millimeters wide.
You end up with a name, a mark and a system people understand at a glance, at any size, in any layout, on any medium.
It fits when
You are starting a company, merging two, or your look no longer matches what you do.