Rebranding Efforts Create Ripple Effect to Promote, Position & Grow Podcast Streaming Tenfold for Born With A Flow.
Born With A Flow is a podcast geared toward providing a platform for people to express opinions of what is going on in the world. Through healthy debates, listeners are encouraged to challenge the norms of their everyday lives. As weekly traffic seemed to taper off, content creator Matt Membrino needed to breathe some fresh life into things and create something vibrant that would stand out among the noise of a ever growing saturated podcast market. Through results driven rebranding efforts and a tailored social media campaign that would be geared toward a newly highlighted target audience, Matt would be able to break through the plateau that he was currently facing.
Services
Branding
Art Direction
Positioning
Social Media Campaign
Marketing Collateral
Apparel Design
The mission
Born With A Flow is a podcast geared toward providing a platform for people to express opinions of what is going on in the world. Through healthy debates, listeners are encouraged to challenge the norms of their everyday lives. As weekly traffic seemed to taper off, content creator Matt Membrino needed to breathe some fresh life into things and create something vibrant that would stand out among the noise of a ever growing saturated podcast market. Through results driven rebranding efforts and a tailored social media campaign that would be geared toward a newly highlighted target audience, Matt would be able to break through the plateau that he was currently facing.
The impact
After a long discovery and research phase, an ideal target audience was created, highlighted through several character profiles. These profiles could now be leveraged to build a social media campaign around. Through research and redesigned branding assets and collateral, Matt was able to supercharge his streams and see a consistent jump in downloads by almost ten times his previous efforts.
The outcome
With easy to track metrics and a clear message in hand, marketing efforts were now more aligned allowing more of the right eyes to be consistently pointed towards the Born With A Flow content. With streams and content on the rise, Matt was then able to increase his presence and engagement, as well as diversify his podcast by offering consulting services. These services would allow him to shared his creative passion for podcasting with likeminded individuals who also wanted to learn how to get started.
Print & digital
“Unreal how good my new cover art and branding is. I’ve got nothing but awesome feedback and cant wait to continue to share it. The whole process was super fun and insightful, I can’t say enough good things about this partnership.”
matt membrino | born with a flow podcast | host
