Quality, Integrity & Value: Rebranding Family Owned & Operated Woodworking Business with New Stand Out Website
North Country Companies Inc. is a full-service, family owned, and operated woodworking shop based out of Stoughton, Massachusetts. Owner and operator, Dylan Tremblay, incorporated his two previous business ventures of North Country Woodworking and North Country Home Services together to bring customers superior woodworking and general contracting services all under one roof. Using only the highest quality hardwoods, milled from rough lumber, every item is 100% hand crafted in house for immaculate levels of craftsmanship and quality standards. With a company vision placing quality, integrity and value above all else, North Country Companies Inc brings comprehensive services and care to each and every project to enhance customers’ homes and lives.
Services
Branding/Rebranding
Art Direction
Business Card Designs
Photography
Website Design
Vehicle Wrap Design
Copywriting
Social Media Templates
Brand Guidelines
The mission
After rebranding two of owner and operator Dylan Tremblay’s woodworking service-based businesses, he decided to incorporate the two businesses and bring them together under one roof online. With North Country Companies Inc., the main goal of this project would be to create a strong brand foundation for the company and streamline the sales process by weeding out lower quality leads and educate the public of general contracting services that were locally available to them.
The impact
Staying true to the company’s core values of an expert level of craftsmanship, prioritizing quality over cost, and the maintaining the integrity of each project, we made sure to highlight each of these aspects into each aspect of the customer’s journey in the sales experience. No corners would ever be cut to degrade quality of materials or rush through a job to try and hit a lower than necessary budgetary mark.
The outcome
With a newly created branding experience and website, exposure, engagement and scalability of business all rose exponentially. With a business that heavily relied on word-of-mouth referrals, a strong website now showcased social proof for new potential customers. The new visually charged branding materials and website allowed for showcasing of previous work and the nitty gritty of the process, resulting in conversion rates soaring. In addition to powerful conversion rates, more direct and straightforward questions were being implemented on forms to vet out and remove lower quality leads. North Country Companies has been able to thrive in their market and expand to handle not only larger projects but also expand their market reach to surrounding areas.
expanding the brandwebsite design
building a solid online presence
With a well-designed sales funnel on the new website, North Country was able to qualify higher quality leads through more direct, targeted questions related to the project to help maximize higher conversion rates. With this new sales funnel and a polished, cohesive look, the new website and branding helped to lend itself to higher conversion rates and a more engaging brand presence to help scale the business both in terms of profits and in market reach.
“If you’re looking for an artist that has your best interest in mind and keeps you focused on the best end results, then SWTL Design has you covered. I’ve gotten a lot of compliments on my truck, trailer wrap and most importantly my website. All of the important information is highly visible from a distance and works like a charm for getting more eyes on our business. Excellent customer service and professionalism across the board.”
dylan tremblay | north country companies inc | Owner & operator
