Sophisticated Storytelling for Golf Identity Design

Joshua Page has been enticed by one of the greatest games to ever be played by man since he was a child, the game of golf. Skilled with a set of clubs himself, Page set out to gather all of his likeminded friends to compete in a yearly golf tournament of their own. It would be a Masters level tournament on a micro scale. Scouting from his alma mater, Fitchburg State University, it seemed only logical to bring the story of the Dirtyburg to the links.

Services

Branding
Identity Design
Merchandise
Art Direction
Photography

The mission

Joshua Page and his friends loved the thrill of competition and a long day of crushing golf balls and beers. Wanting to immortalize the spirit of their college days and alma mater in an epic golf tournament, they looked to the Masters tournament for inspiration. Drawing from Fitchburg State University where most of the players had met, the Dirtyburg Classic would tell the story of these would-be weekend golf legends in the making.

The impact

We worked together to bring the story of the infamous Dirtyburg to golf courses all across the nation. In their college days, the fun times didn’t stop after a long night out on the town; they spilled well into the next day and onto the greens. Day in and day out, these men worked hard, played hard and golfed hard too. It seemed only fitting that their newly created identity design shared that same mantra.

The outcome

From branding to apparel, the Dirtyburg Classic crew had a powerhouse style that turned heads on and off the golf course. With multiple assets created for every aspect of a day out on the course or just hanging on the couch, these men were outfitted like true champions. The sense of professionalism and poise that Page had hoped to capture was a real hole in one.